معرفی
Paul Geertsema is an Associate Professor of Accounting and AI at Vlerick Business School. He specializes in applying advanced AI and machine learning approaches to solve problems in accounting, finance, and business valuation. Prior to joining Vlerick, he served as a Senior Lecturer in Finance at Auckland Business School (2014–2024). His research focuses on generative AI’s impact on real-world business applications, including valuation modeling and sustainability practices.
**Education**:
- PhD in Finance, University of Auckland, New Zealand (2011–2013)
- MBA, London Business School, UK (2001–2003)
- Bachelor of Accounting, Stellenbosch University, South Africa (1991–1994)
- Bachelor of Computer Science, University of Auckland, New Zealand (1995)
**Research Interests**:
Paul’s work bridges accounting, finance, and AI, emphasizing practical applications of generative AI and machine learning. He has pioneered machine learning models for company valuation, demonstrating their ability to predict market performance. He advocates for equitable access to AI technologies and their integration into sustainable business practices. His recent book, *Machine Learning for Managers*, guides practitioners in leveraging AI for business value.
**Professional Affiliations**:
- Full member of Chartered Accountants Australia and New Zealand
- Founding Board Member of the AI Researchers Association (2021–2024)
**Experience**:
Before academia, Paul held roles at Barclays Capital (Associate Director in London and Hong Kong) and Credit Suisse (Risk Analyst). He also founded and directed North Shore Consulting Ltd (2009–2024), specializing in IT and finance.
