Paul Fornelli

Dr. Paul Fornelli serves as a Lecturer in the College of Arts & Humanities at California State University, Dominguez Hills, where he has taught since 2001 across three departments: Advertising and Public Relations, Film, TV, and Media, and Journalism. His interdisciplinary background bridges academic theory with extensive industry experience as an award-winning digital media producer.

His educational credentials include:

• Ed.D. in Organizational Leadership from Argosy University
• M.F.A. in Broadcast Media Production from Loyoma Marymount University
• B.A. in Electronic Arts / Radio, TV & Film from California State University Long Beach

Dr. Fornelli's research centers on rapidly evolving digital landscapes, with particular expertise in social media trends, Esports industry growth, and viral media production mechanics. His doctoral work analyzed nonprofit organizations' strategic use of social media for cause awareness, later expanding into commercial applications documented in his authoritative text Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists and Public Relations Professionals. This work establishes him as a practitioner-scholar who translates industry innovations into academic frameworks.

As an educator with deep industry roots in recording arts, journalism, and film production, he emphasizes practical digital media skills while analyzing contemporary trends. His teaching directly incorporates real-world case studies from viral marketing campaigns and Esports developments, providing students with immediately applicable knowledge in today's fast-paced media environment.