معرفی
Professor Paul Baines is Professor of Political Marketing and Head of Executive Education at the University of Leicester School of Business (ULSB). He holds Visiting Professor positions at Cranfield and Aston Universities, and is an Associate Fellow of King's College London's Centre for Strategic Communications. His expertise lies in applying marketing principles to government communications, political campaigns, and counter-propaganda efforts.
Educational Background:
- Bachelors, Masters, and Doctoral degrees from The University of Manchester
- Masters from Lancaster University
- Postgraduate Certificate in Higher Education from Middlesex University
Research Focus: Baines is a leading authority on political marketing, strategic communication, and propaganda, analyzing how messages are crafted and received in political contexts. He also leads the GreenerFuture Leicestershire initiative, investigating sustainability strategies for SMEs. His work spans topics such as political disinformation, emotional appeal effectiveness, and security communication.
Scientific Awards:
- Fellow of the Market Research Society (MRS) in 2016
- Member of the Market Research Council (US) and ESOMAR
Advising & Grants: Baines supervises a Cranfield DBA student researching political marketing to youth. He has secured grants for evaluating police social marketing in counter-terrorism and SME sustainability transitions. His consultancy, Baines Associates Ltd, advises private enterprises including IBM, 3M, and Saint Gobain.
