Patrick Dodd

Patrick Dodd is a Lecturer at the University of Auckland's Business School, Department of Marketing, with a focus on digital marketing and AI-enhanced education. Holding an MBA from Arizona State University's Thunderbird School of Global Management, his research explores AI's role in student outcomes and the economic implications for universities.

Research Interests: His work centers on digital marketing strategies, AI integration in education, and the evolving balance between human skills and machine capabilities. He proposes the C.R.E.A.T.E.R. framework (Critical Thinking, Resilience, Emotional Intelligence, etc.) to guide universities toward cultivating AI-complement skills.

Article Trends: His publications emphasize AI's disruptive impact on knowledge economics, student preferences for AI teaching styles (warm vs. competent), and the need to adapt curricula for ethical AI collaboration.

Scientific Awards:

• Faculty Innovation in Teaching Excellence award (2025)
• Shortlisted for QS Reimagine Education Award (2024) for GenAI implementation