Ovidiu Ghiuta

Ovidiu Ghiuta is an Associate Professor at the Faculty of Food Engineering, Ștefan cel Mare University of Suceava, Romania, where he also serves as the Erasmus co-ordinator and teaches marketing courses.

His academic credentials include:

• Double Doctoral Degree in Management from Université de Rouen (France) and Alexandru Ioan Cuza University of Iasi, with thesis titled "Brand influence on electoral behaviour"
• Master's Degree in Marketing Planning and Strategy from Alexandru Ioan Cuza University of Iasi, with dissertation on "Positioning strategies in political marketing"

Dr. Ghiuta's research bridges marketing theory and political science, specializing in how branding mechanisms shape voter decision-making and electoral outcomes. His work critically examines the transfer of commercial marketing techniques—particularly positioning and brand identity frameworks—into political campaign strategies, revealing significant behavioral impacts on electorate engagement.

No scientific awards or major grants are documented in the source material. The absence of listed advisees, laboratory affiliations, or ongoing research projects suggests a primary focus on teaching and administrative duties as Erasmus co-ordinator.