Ovidiu Ghiuta

Ovidiu Ghiuta is an Associate Professor at the Faculty of Food Engineering, Stefan cel Mare University of Suceava, Romania. He teaches courses in marketing and serves as the Erasmus co-ordinator. His research focuses on brand influence in political contexts, particularly electoral behavior and positioning strategies.

Education:

• Double Doctoral Degree (PhD) in Management from Université de Rouen (France) and Alexandru Ioan Cuza University of Iași (Romania), thesis: "Brand influence on electoral behaviour"
• Master's Degree in Marketing Planning and Strategy from Alexandru Ioan Cuza University of Iași, dissertation: "Positioning strategies in political marketing"