Olivier Rubel

Olivier Rubel is Professor of Marketing and Analytics at UC Davis Graduate School of Management. His research examines competitive strategies using game theory and optimal control, focusing on marketing decisions during crises like product recalls. He develops dynamic models for resource allocation and pricing strategies under uncertainty.

Recent work explores two-sided market platforms, mobile engagement metrics, and crowdfunding psychology. His research has appeared in Journal of Marketing Research, Marketing Science, and European Journal of Operational Research. Awards include INSEAD's Best Teacher Award and fellowships from AMA Sheth Foundation.

Dr. Rubel has presented internationally at institutions including London Business School, INSEAD, Stanford, and EPFL. He serves on editorial boards for Journal of Marketing Research and Marketing Science.