Norman Farb

Norman Farb is an Associate Professor at the University of Toronto's Mississauga campus (UTM), specializing in Social and Personality psychology. He holds an M.A. and Ph.D. from the University of Toronto. His research employs multimodal approaches including qualitative reports, behavioral tasks, physiological measurements, and functional MRI to investigate how cognitive patterns influence emotional well-being.

Research Focus: Dr. Farb examines the neuroscience of human identity and emotion, particularly how self-referential biases shape emotional responses to stress. His work explores mindfulness meditation as a tool to build resilience against affective disorders like depression. Core investigations include:

• Neural mechanisms of self-reference and emotion regulation
• Interoceptive awareness and cognitive biases
• Clinical applications of mindfulness for mental health

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