Norbert Schwarz

Norbert Schwarz is a **Provost Professor of Psychology and Marketing** at the University of Southern California (USC), affiliated with the **Dornsife College of Letters, Arts and Sciences** and the **USC Dornsife Mind & Society Center**. His research focuses on embodied cognition, judgment processes, and the impact of contextual influences on decision-making. He explores how bodily experiences (e.g., physical sensations) shape abstract thinking, particularly through metaphorical links between physical and conceptual domains.

Key research themes include the role of sensory experiences in shaping judgments of importance, the psychological effects of physical cleansing, and the influence of spatial metaphors on decision difficulty. His work bridges social psychology, consumer behavior, and health communication, emphasizing the socially situated nature of cognition.

Recent publications highlight his contributions to understanding metaphorical embodiment, such as how physical weight influences perceptions of importance and how cleansing actions create a 'clean slate' effect. His interdisciplinary lab collaborates with doctoral students, post-docs, and visiting scholars to advance theories of embodied cognition and metacognitive experiences.

He serves as an advisor to graduate students and regularly updates his CV and resume. His work is accessible via Google Scholar and reflects a commitment to empirical research in psychological and societal contexts.