معرفی
Professor Nina Reynolds is a Professor of Marketing at the University of Wollongong's Faculty of Business and Law, School of Business. She serves as Chair of the Academic Senate (term until 2026) and holds roles in multiple university governance committees. Her research focuses on consumer behavior, digital research methods, and social marketing, particularly addressing wellbeing and ethical consumption. Reynolds has a PhD in International Marketing Research from Swansea University and extensive leadership roles, including Deputy Chair of Academic Senate and Discipline Lead. She has secured grants on topics like antimicrobial resistance, AI in healthcare, and sustainable rental sectors. Her work spans cross-cultural evaluations, LGBTQ+ marketing, and policy implications of consumer behavior. Supervising numerous research students, she emphasizes empirical investigations into pro-environmental policies and self-gifting motivations.
Education
- PhD in International Marketing Research, Swansea University
- MPhil in Questionnaire Design, Swansea University
- Bachelor of Science (Honours) in American Management Studies, Swansea University
- Bachelor of Science (Honours) in Psychology, The Open University
Research Interests
Nina’s work explores how marketing impacts individual and social wellbeing, with a focus on cross-cultural evaluations and digital research methodologies. She also investigates consumer motivations for behaviors like self-gifting and the ethical dimensions of marketing practices. Her recent projects include analyzing LGBTQ+ marketing scholarship, antibiotic use behaviors, and policy frameworks for sustainable consumption.
