Nicole Rosenkranz

Nicole Rosenkranz serves as an Associate Professor at EHL Hospitality Business School in Lausanne, Switzerland. Her academic career combines rigorous theoretical research with practical applications in hospitality and business education.

Her research interests focus on the complex interplay between individual identity and organizational strategy, with particular emphasis on role identity management, organizational ambidexterity, and strategic decision-making processes. Dr. Rosenkranz examines how individuals navigate multiple role identities in organizational contexts, how strategic change affects employee identification with organizations, and how hybrid organizations manage competing identities to gain competitive advantages.

Analysis of her publication record reveals consistent contributions to understanding organizational behavior through qualitative methodologies. Her work spans multiple organizational levels from individual role transitions to firm-level strategic change, with recurring themes of identity management, ambidexterity, and strategic decision-making. Recent publications increasingly address digital transformation challenges and hybrid organizational forms.

Dr. Rosenkranz has published in top-tier management journals including the Journal of Management and European Management Journal, with notable contributions to the Handbook of Research Methods on Creativity. Her research demonstrates strong methodological rigor through both qualitative case studies and survey-based approaches.

• Doctoral thesis completed at the University of St.Gallen (2012)
• Extensive publication record spanning over a decade
• Regular presenter at prestigious conferences including Academy of Management and EGOS