Nicolas Peyre

Nicolas Peyre is a Lecturer and Researcher in Information and Communication Sciences at the University of Toulouse Capitole, where he is affiliated with the Institute of Space, Territorial, Cultural and Communication Law (IDETCOM). He serves as Director of Studies for the Master 2 program in "Administration and Communication of Cultural Activities." His teaching includes Diplomacy of Influence (M2), History of Cultural Policy (M2), Business Intelligence (M1), Communication Law (L3), and Management of Cultural Events and Festivals (M2).

Nicolas Peyre's research centers on cultural diplomacy and influence, examining how institutions like the French Institute and Alliance française function as instruments of soft power. His work explores the globalization of museum brands (particularly the Louvre and Centre Pompidou), the cultural and creative industries, and business intelligence in cultural contexts. He investigates how French cultural policy adapts to globalization through both traditional networks and digital platforms, with special attention to diplomatic applications.

His recent publications reveal a strong focus on museum branding in international contexts, particularly analyzing the Centre Pompidou Málaga as a case study of cultural diplomacy. He critically examines how social media platforms like Instagram both support and challenge the globalization of museum brands, and connects sport, communication, and diplomacy to analyze how sporting events serve as vehicles for cultural influence. His work spans academic journals, book chapters, and critical commentary on current cultural partnerships.

Nicolas Peyre actively contributes to academic discourse through his role as a consulting editor for The Journal of Arts Management, Law, and Society, membership on the editorial board of Hermès, La Revue (CNRS), and as co-founder of Lélia Productions. He has organized numerous international conferences and seminars on cultural diplomacy and influence, including the "Culture & Influence" research seminars at Toulouse Capitole University and co-organizing major international events on French cultural diplomacy.