Nicola Marsden

Prof. Nicola Marsden is a Research Professor of Socioinformatics at Heilbronn University's Faculty of Computer Science. She leads the Socioinformatics Lab and holds roles such as spokesperson for the Research Unit on Social, Behavioral, and Economic Sciences in the Baden-Württemberg Graduate School. Her expertise spans Gender and IT, Design Science, and participatory processes. She has served as dean, gender equality officer, and consultant in tech management.

Education: PhD from Saarland University (2001), Diplom in Psychology (1994). Research focuses on gender equity in tech, human-centered design, and autonomous systems. She leads projects like MAKEitREAL (makerspaces for girls) and GEWINN (gender equality in informatics). Over 200 publications address HCI, AI ethics, and inclusive tech design. Active in committees like BW-CAR and the Gi's Participation Group.

Key initiatives include feminist living labs, co-design for AI fairness, and virtual reality gender stereotypes. Advises startups like Edkimo and serves on international boards for gender equity in tech. Her work bridges academia and industry, emphasizing ethical innovation and societal impact.