معرفی
Nicklas Salomonson, Professor in Business Administration at the University of Borås, specializes in digital retail and service research. Affiliated with the Faculty of Textiles, Engineering and Business, he leads research at the Service Research Centre (SAMOT VINN Excellence Centre) and contributes to fields like consumer vulnerability, embodied interaction, and sustainable consumption.
- Education: PhD in Business Administration from University of Gothenburg (2005)
- Supervision: Principal supervisor for Stavroula Wallström, assistant supervisor for Ann Vellesalu
His research examines disabling marketplaces through embodied interaction frameworks, analyzing how physical environments and multimodal communication affect marginalized consumers. Recent work explores transformative service research, focusing on enabling/disabling market mechanisms for vulnerable populations in healthcare and transportation contexts.
Key publications in Journal of Marketing Management, Industrial Marketing Management, and Journal of Cleaner Production reflect trends in:
- Customer misbehavior in digital retail
- Value co-destruction dynamics
- Sustainable consumption patterns
- Technology-mediated service encounters
Scientific contributions include:
- Recipient of Kenth Pettersson's Memorial Fund (2016)
- Scopus Author ID 23974839300
- ORCID 0000-0001-9159-4593
As principal investigator, he has secured funding from the Swedish Research Council (VR), Forte, the Knowledge Foundation, and the Swedish Retail and Wholesale Council. Current research investigates how physical-digital hybrid environments reshape service systems for vulnerable consumers, with methodological expertise in qualitative and ethnographic approaches.
