Nguyễn Hữu Thụ

Professor Nguyễn Hữu Thụ is a faculty member at the Department of Psychology, Faculty of Psychology, University of Social Sciences and Humanities, Vietnam National University (VNU-USSH). With a PhD in Psychology (1991) and a Professor title (2015), his work spans management, social, and economic psychology.

• Education: Rostov-Don State University (BA, 1982), Leningrad State University (PhD, 1992)
• Research Focus: Management psychology, organizational behavior, rural psychology, and consumer dynamics in Vietnam.

His recent publications analyze psychological impacts of globalization on farmers, branding in tourism, and interdisciplinary methodologies. Collaborative projects include NAFOSTED-funded studies on agricultural innovation and a 2000-2001 Korean Foundation study on TV advertising psychology.

Key trends in his work: application of psychological theories to real-world issues like dioxin trauma in Vietnam, urbanization challenges, and educational reforms. Notable contributions include co-authoring the Dictionary of Psychology (2008) and editing Management Psychology (2016).