Naznin Tabassum

Naznin Tabassum is a Senior Lecturer in Strategy and Leadership at the College of Business, Law and Social Sciences. Her research focuses on gender dynamics in organizations, corporate social responsibility, and cross-industry marketing strategies. She has contributed to edited volumes like Modern Corporations and Strategies at Work and Impact of Patriarchy and Gender Stereotypes on Working Women.

Her work examines topics such as gender stereotypes in tech industries (e.g., AMD vs. Nvidia), the marginalization of women in esports, and pandemic impacts on women entrepreneurs in Bangladesh. She also analyzes organizational culture, digital marketing trends (e.g., TikTok's influence on shopping), and corporate activism (e.g., Google Walkout).

Recent outputs include studies on women's entrepreneurship in Libya, comparative analyses of Disney and Warner Media, and explorations of patriarchal structures in workplaces. Her research highlights systemic gender disparities across sectors, emphasizing the need for equitable organizational policies and cultural shifts.