معرفی
Nathalie GUIBERT serves as Professor of Management Sciences and Chair of the Department of Science and Management at the University of Paris-Panthéon-Assas within the House of Management Sciences. She teaches Marketing, Negotiation, General Business Policy, and Epistemology and Methodology of Management.
Her educational background includes:
- Doctor of Management Sciences (Aggregate, Competition 99)
Research focuses on International Marketing, B-to-B, Interorganizational Theory, and Digital Marketing, with recent investigations into NFTs, metaverse applications, and digital distribution channels. Her work bridges traditional marketing frameworks with emerging digital paradigms through both theoretical and applied approaches.
Publication analysis reveals a clear trajectory from foundational work in wine marketing (2007-2015) toward contemporary digital innovations (2021-2023), demonstrating consistent engagement with evolving market technologies while maintaining core expertise in consumer behavior and organizational theory.
No scientific awards were documented in the provided materials.
Professor GUIBERT holds extensive administrative responsibilities including Director of Master 2 in Consulting and Research in Organization, Co-director of University Diploma in Research Training, and Director of multiple professional license programs. She also participates in external selection committees across academic institutions.
She conducts research through the Panthéon-Assas Management Sciences Research Laboratory (LARGEPA), focusing on practical applications of management science in digital transformation contexts.
