Natalie Fang

Natalie Fang serves as a Lecturer in the School of Information and an Intermittent Lecturer in the Marsal Family School of Education at the University of Michigan, with her primary academic appointment rooted in information science.

Her research and professional expertise focuses on User Experience (UX) methodology applied to startup innovation and video game development. As founder of the game studio Nochi, she bridges academic principles with industry practice, emphasizing how user-centered design drives entrepreneurial success in gaming. UMSI features highlight her insights on translating UX frameworks into viable business strategies, underscoring her dual role as educator and tech entrepreneur.