Natalia Tur Marí

Dr. Natalia Tur Marí serves as a Contract teacher at the Ibiza Tourism School, University of the Balearic Islands (UIB), holding dual appointments as lecturer in the Tourism Degree and assistant professor in the Master's Degree in Tourism Management (MTA). Her teaching portfolio includes Introduction to financial markets and operations (1st Course), Business Finance (2nd Year), Tourist Contracting (2nd Year), and Strategic management (3rd year), directly supporting the university's flagship tourism program central to the Balearic Islands' economy.

Her research expertise focuses on experiential tourism dynamics, destination competitiveness frameworks, and innovative experiential marketing strategies within hospitality contexts. This scholarly work bridges academic theory and industry practice through applied collaborations with major hotel chains, emphasizing real-world implementation of experiential management principles to enhance tourist engagement and operational performance.

Dr. Tur's scientific contributions have been recognized with prestigious awards:

• Best Paper Award at the 2013 International Tourism Conference (Brunico, Italy)
• Best Poster Award at the 2014 Travel and Tourism Research Association Summit (Philadelphia)
• Santander-UIB Award for Outstanding Doctoral Research (2013)
• Meliá Hotels International Chair Scholarship (2011)

Her industry-academia partnerships include significant consulting projects with Palladium Hotel Group and Meliá Hotels International, translating research into actionable strategies for tourism businesses. These collaborations demonstrate her commitment to advancing evidence-based practices in Spain's primary economic sector while mentoring future tourism professionals through curriculum development and conference participation.