معرفی
Nan Zheng is a Senior Lecturer in International Business at the Huddersfield Business School, part of the School of Business, Education and Law at the University of Huddersfield. She holds a PhD in International Business and Strategy from the University of York, an MSc in Finance from the same institution, and a BA in Business Finance from Durham University. Her research focuses on outward foreign direct investment (FDI), cross-border mergers and acquisitions, organizational legitimacy, and the strategic implications of institutional environments.
Education:
- Bachelor of Arts in Business Finance, Durham University
- Master of Science in Finance, University of York
- Doctor of Philosophy (PhD) in International Business and Strategy, University of York
Research Interests: Nan's work examines the determinants of outward FDI, firm performance under institutional linkages, and the role of knowledge transfer in cross-border acquisitions. She also explores topics like eco-innovation, big data marketing, and corporate charitable donations as mechanisms for organizational legitimacy. Her contributions align with UN Sustainable Development Goals, particularly addressing economic growth and sustainable industrialization.
Research Trends: Recent publications highlight her focus on emerging markets' eco-innovation leveraging MNC knowledge spillovers, the impact of regional institutional environments on charitable donations by listed firms, and precision marketing strategies driven by big data. Her work on Chinese firms' FDI decisions and location choices underscores a sustained focus on multinational enterprise dynamics.
Awards: No scientific awards explicitly listed in the profile.
Advising & Grants: Accepting PhD students in international business topics. Supervised one documented project. Collaborates with institutions like the Northern Productivity Hub, contributing to interdisciplinary research networks.
Labs/Teams: Member of the Northern Productivity Hub, engaging in regional economic development initiatives.
