Naab

Professor Naab is affiliated with the School of Humanities and leads the sub-department of Digital Communication. Their research focuses on the intersection of digital media and societal processes, particularly in democratic engagement, constructive online discourse, and media literacy education.

• Key Research Questions:
  • How digital media supports democratic processes
  • Respectful debate mechanisms on digital platforms
  • Impact of social media on self-perception and political behavior
  • Media literacy education strategies
  • Methodological rigor in digital communication research

The team employs empirical social science methods such as standardized surveys, experimental designs, and automated content analyses to address these challenges. They oversee theses and exams at their chair, emphasizing methodological training and practical applications in digital communication research.