N C Nash

N C Nash is a Tutor in the Department of Psychology at the University of Bath. Their research focuses on pro-environmental behavior, behavioral spillover, and sustainable lifestyle interventions. They contributed to the EU-funded ERC MOCHA project (2020–2024), investigating how life events influence behavior change related to climate action.

Key research areas include the application of large language models for qualitative analysis, the role of habits in self-regulated behavior change, and fostering water-saving behaviors through feedback mechanisms. Nash's work aligns with UN Sustainable Development Goals related to climate action and responsible consumption.

Recent publications explore the DECOTA AI tool for thematic analysis, spillover effects in pro-environmental actions, and longitudinal studies on UK transport behaviors. They collaborate on interdisciplinary projects combining sociology, environmental science, and behavioral psychology.