معرفی
Mário Alcântara serves as a Visiting Professor at ISCTE Executive Education within ISCTE Business School at ISCTE - Lisbon University Institute. With over 18 years of professional experience in digital communication, he concurrently directs Buzzbeat Marketing Strategy agency and has held key roles at major industry players including Publicis, Ogilvy Interactive, and Tribal DDB.
His expertise spans digital communication strategy and marketing innovation, specializing in corporate brand development for recognized international companies. This industry-integrated approach defines his executive education methodology, emphasizing real-world application over theoretical research.
Based at ISCTE's Executive Education center (Edifício INDEG-ISCTE, Avenida Professor Aníbal Bettencourt, Lisbon), he operates within the institution's corporate-facing programs rather than traditional academic departments. No research publications, awards, or student advisement are documented in available materials.
