معرفی
Muhammad Shujaat Mubarik is an Associate Professor and Head of Research (Marketing & Operations Department) at Heriot-Watt University's Edinburgh Business School. His expertise spans logistics, supply chain management, operations management, and sustainability. He focuses on integrating digital technologies like blockchain and digital twins into supply chain frameworks, emphasizing intellectual capital's role in resilience and sustainability. His research methods include Structural Equation Modeling, Multi-Criteria Decision Making (AHP, ANP), and hybrid modeling.
He holds leadership roles, including prior positions as Dean of the College of Business Management (IoBM) and Dean of the Faculty of Business Administration & Social Sciences (Mohammad Ali Jinnah University). He has secured grants from UKRI-EPSRC, NSERC, and HEC Pakistan, leading projects on supply chain resilience, logistics decarbonization, and SME internationalization strategies.
His research collaborations span institutions like the University of Cambridge, Stanford University, and Copenhagen Business School. He teaches postgraduate courses in supply chain strategies, systems analysis, and green logistics. He actively engages in academic governance and industry partnerships, contributing to policy bridging.
His work aligns with UN SDGs related to sustainable consumption, climate action, and responsible consumption. He has published over 100 papers, including 45 in high-impact journals, authored five books, and received the 2023 Best Researcher Award at the institute level. His funded projects address challenges like blockchain in oil and gas sectors and circular economy adoption barriers.
