معرفی
Dr. Muhammad Basir is a Researcher in the Department of Mechanical Engineering at the University of Bath, affiliated with The Foundry: Centre for Digital, Manufacturing & Design. He holds a Doctor of Philosophy in Business Informatics from the University of Reading (Awarded April 2023). His research focuses on digitalization, e-learning, and technology implementation in manufacturing and education sectors.
Key research interests include semantic technologies, e-learning barriers, device preferences in education, and factors influencing technology adoption. He contributed to the Made Smarter Innovation: People-Led Digitalisation Engagement and Impact Acceleration project, funded by the Engineering and Physical Sciences Research Council (EPSRC), exploring digitalization’s role in value creation and firm size considerations.
His work spans peer-reviewed articles on semantic technologies, e-learning quality, and device preferences. Recent publications (2021–2024) highlight themes like digitalization in manufacturing, e-learning implementation barriers, and technology adoption in regulated sectors. Collaborations include institutions like NUST Islamabad and projects involving nuclear decommissioning and transdisciplinary engineering.
Basir’s research bridges theoretical frameworks (e.g., Servqual model) with practical applications, emphasizing learner-centric and institution-led digital strategies. His findings inform policy and practice in educational technology and manufacturing innovation.
