Mrinalini Choudhary

Mrinalini Choudhary is an Assistant Professor at Shenandoah University's School of Business with 15+ years of experience in academia and industry. She specializes in digital marketing, including Search Engine Marketing, PPC, and Social Media Analytics, and bridges industry-academia collaboration to enhance student experiential learning.

Research Focus: Her work explores marketing strategy, sustainability, and technology-driven innovation. She has published in Scopus, ABDC, and Web of Science-indexed journals and co-authored 'Fundamentals of Research Methodology.'

Industry Expertise: Leverages 20 years as a digital marketing consultant and higher education administrator to inform curriculum design and student mentorship.