معرفی
Monic Sun is an Associate Professor of Marketing at Boston University's Questrom School of Business. Her research investigates counter-intuitive market phenomena using game theory, causal inference, and experimental methods. She holds a PhD in Economics from Boston University (2008) and a BA from Peking University (2003).
Research Focus: Sun examines how consumer psychology interacts with market mechanisms. Key interests include:
- Paradoxical effects of online ratings and disclosures
- Behavioral differences between material/experiential consumption
- Unintended consequences of sustainability initiatives
- Geo-targeting impacts on competitive dynamics
- Social media conformity patterns
Publication Trends: Her recent work (2019-2024) demonstrates a strong focus on digital marketplaces, behavioral anomalies in online environments, and experimental analyses of consumer decisions. Earlier research (2011-2017) established foundations in information economics and pricing strategies.
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