Molly Rapert

Molly Rapert serves as Associate Professor of Marketing/Transportation and Director of the Center for Teaching Effectiveness at the University of Arkansas' Walton College of Business. Her academic leadership spans teaching innovation, global consumer research, and cause marketing initiatives.

Educational background includes:

• BSBA in Marketing, University of Arkansas
• MBA in Business, University of Arkansas
• PhD in Marketing, University of Memphis

Rapert's research program critically examines consumer behavior through multiple lenses: cause marketing psychology (investigating generosity drivers and CSR alignment), sustainability adoption (analyzing cultural and individualism-collectivism impacts), and pedagogical innovation (developing emergency hybrid teaching frameworks during crises). Her signature approach integrates executive advisory boards into undergraduate marketing courses, creating real-world learning laboratories.

Publication trends reveal consistent contributions to top journals including Journal of Business Research and Journal of the Academy of Marketing Science, with recent focus shifting toward pandemic-era educational adaptation and prosocial consumption patterns. Her 15 most recent articles demonstrate methodological diversity spanning experimental designs, mixed-methods crisis analysis, and cross-cultural consumer studies.

Major recognitions include:

• Charles and Nadine Baum Excellence in Teaching Award (2023)
• Marketing Management Association National Teaching Award (2010)
• University of Arkansas Honors College Distinguished Faculty Award (2012)
• Multiple Walton College Excellence Awards across teaching, service, and advising

As academic advisor to Beta Gamma Sigma and other student organizations, Rapert has shaped generations of Walton graduates while maintaining active service on the Arkansas Alumni Association Board. Her summer role teaching in the University of Arkansas' CIMBA program in Italy extends her global pedagogical impact. Current initiatives focus on emotional awareness in disrupted learning environments and the psychology of generosity in cause marketing contexts.

Rapert directs the Walton College Center for Teaching Effectiveness, driving faculty development programs that have transformed business pedagogy across the institution through evidence-based teaching innovations and crisis-responsive curriculum design.