Minna-Maari Harmaala

Minna-Maari Harmaala is a Senior Lecturer in Responsible Business at Haaga-Helia, leveraging over a decade of international consulting experience. She holds an M.Sc. in Economics and specializes in transforming business practices through sustainability frameworks.

Her research focuses on:

• Corporate responsibility integration
• Environmental management systems
• Sharing economy business models
• Service innovation for sustainability

She leads applied projects including Smart Urban eFly (electric aviation ecosystems) and the E-SIGNALS initiative examining accessibility studies, RDI funding strategies, workplace culture evolution, and green transitions for SMEs. Her approach centers on developing business solutions that proactively address societal challenges.