معرفی
Mincheol Shin is an Assistant Professor at Tilburg University's Department of Communication and Cognition, part of the Tilburg School of Humanities and Digital Sciences. He holds a PhD from Syracuse University, a master's degree from Nanyang Technological University, and a bachelor's from Sungkyunkwan University. His research focuses on socio-psychological effects of interactive and immersive technologies, including virtual reality (VR), mixed reality (MR), and chatbots. He explores topics like uncanny valley effects, influencer marketing authenticity, and pro-environmental campaign messaging.
- Editorial Board Member: Frontiers in Robotics & AI
- Vice President: Korean American Communication Association (KACA)
His recent work examines how XR technologies influence emotional states, trust in AI agents, and learning intentions. He has published in journals like International Journal of Human-Computer Interaction and Journal of Media Psychology.
Shin’s research highlights the dual-edged nature of immersive technologies, showing both their persuasive potential (e.g., pro-environmental campaigns) and challenges (e.g., trust issues with eerily realistic chatbots).
