Milivoje Pavlović

Prof. Dr. Milivoje Pavlović serves as Professor and Dean of the Faculty of Culture and Media at Megatrend University, where he has held academic positions since 2002. His leadership tenure includes founding dean of the faculty (2005-2014), Vice-Rector for Public Relations (2014-2016), and renewed deanship since April 2016.

His academic foundation stems from Belgrade's Faculty of Philology (Serbian language and literature specialization), complemented by Master's and doctoral degrees in literature science. His scholarly focus bridges literary studies with practical media and cultural applications.

Research interests emphasize Serbian literary traditions, journalistic ethics, media institution development, and public relations theory within Balkan cultural contexts. His work integrates historical analysis with contemporary communication practices, particularly regarding national cultural identity formation.

As a distinguished public intellectual, he has received 8 major awards spanning journalism, literature, and PR fields since 1980. Key recognitions include:

• Vuk's Award (1999) and Svetosava Charter (2000) for literary contributions
• PRO.PR Award (2011) for advancing communication culture in the Alps-Adriatic region
• Ivo Andrić Academy Award (2015) for critical literary analysis

His dual career encompasses both academic leadership and active cultural participation as member of Serbia's Writers' and Journalists' Associations. He has authored 15 fiction works and 3 academic textbooks, though specific research grants or laboratory affiliations remain undocumented in source materials.