معرفی
Mikihiro Sato is an Assistant Professor in the Department of Recreation, Sport and Tourism at the University of Illinois Urbana-Champaign, with a secondary appointment at the Center for East Asian and Pacific Studies. His research spans multiple disciplines connecting consumer behavior, sport management, and health outcomes.
Dr. Sato's research focuses on:
- Consumer well-being and experiential consumption
- Health outcomes related to physical activity and recreation
- Sport management and fan psychology
- Life satisfaction and psychological involvement in recreational activities
His recent work demonstrates a clear trajectory examining how recreational and sporting activities impact consumer psychology and health outcomes, with particular attention to older adults and community-based physical activity. Dr. Sato's publications reveal strong interdisciplinary connections between marketing, psychology, public health, and recreation management.
Dr. Sato has received attention for his research in media outlets, with coverage of his work on:
- COVID-19 policies' effects on people with disabilities
- The psychology of fandom and the Tokyo 2020 Olympics
- The impact of Olympics and mass-sporting events on public health
His educational background reflects his interdisciplinary approach:
- Ph.D. in Business Administration from Temple University
- M.B.A. and M.S.A. in Sports Administration from Ohio University
- B.S. in Physical Electronics from Tokyo Institute of Technology
