Michał Żemła

Dr Michał Żemła is an Associate Professor at the Jagiellonian University in Kraków within the Faculty of Management and Social Communication, affiliated with the Institute of Entrepreneurship. His research focuses on tourism management, destination development, overtourism dynamics, and the impact of sharing economy platforms. He supervises the student tourism society HORIZON and teaches courses including Tourism Policy, Competition in Tourism, and Management in Tourism and Sport.

Research Interests:

• Destination Management & Marketing
• Overtourism Sources/Consequences
• Ski Resorts Development
• Sharing Economy in Tourism
• Experience Economy & Product Innovation
• Tourism Policy Analysis

Recent publications analyze overtourism mitigation strategies, video game-induced tourism, and stakeholder perceptions of tourism impacts. His work bridges academic research with practical policy recommendations for sustainable destination management.