Michaela Bednarova

Michaela Bednarova is a Full Professor in the Department of Financial Economics and Accounting at Pablo de Olavide University, Spain. Her academic career focuses on the intersection of financial reporting, corporate communication, and digital technologies, with particular expertise in sustainability reporting and social media communication practices of corporations.

Dr. Bednarova earned her doctorate from the University of Huelva with a thesis titled Corporate social responsibility reporting practices of Eurozone companies (2014), supervised by Dr. Enrique Bonsón Ponte. Her educational background provides a strong foundation in economics and business administration, which she applies to contemporary issues in corporate reporting and digital communication.

Professor Bednarova's research spans several interconnected areas within business and economics. She specializes in integrated and sustainability reporting practices, particularly examining how companies communicate non-financial information to stakeholders. Her work on social media platforms (YouTube, LinkedIn, Twitter) analyzes corporate communication strategies and stakeholder engagement in the digital age. More recently, her research has expanded to include emerging technologies like blockchain and artificial intelligence, focusing on their implications for corporate reporting, governance, and transparency. Her interdisciplinary approach bridges traditional accounting and finance with digital communication and emerging technologies.

Analysis of Professor Bednarova's recent publications reveals a clear evolution in her research focus. While her early work centered on traditional corporate social responsibility (CSR) reporting practices, her research has progressively incorporated digital communication channels and emerging technologies. Her publications from 2020-2025 show increasing attention to artificial intelligence, blockchain, and ESG (Environmental, Social, and Governance) reporting. The interdisciplinary nature of her work connects accounting, finance, communication studies, and information systems, reflecting the growing integration of technology in corporate reporting practices. Her research consistently examines Western European companies, particularly those in the Eurozone, providing valuable insights into regional reporting practices and their evolution.

Professor Bednarova supervises doctoral students in the Information Systems and Supply Chain Management program. Her academic guidance focuses on the intersection of technology, communication, and business reporting. While specific grant information isn't detailed in the provided materials, her extensive publication record suggests successful research funding to support her investigations into corporate reporting practices across multiple digital platforms and technologies.