Michael Ross

Michael Ross is an Associate Professor of Marketing at Asbury University, with 20 years of combined teaching and Fortune 500 leadership experience. He specializes in aligning business objectives with marketing analytics, strategy, and technology. Ross holds a D.B.A. from Anderson University (Indiana), focusing on marketing strategy and disruptive information technology. His research explores the interplay between IT adoption, personality traits, and marketing strategy in manufacturing firms.

He teaches undergraduate and graduate courses in Marketing, Marketing Research, Data Analytics, Entrepreneurship, and Business Innovation. His expertise includes new product development, brand positioning, and loyalty measurement. Ross’s work emphasizes critical thinking and leadership in data-driven decision-making.

Recent publications include a study in the CBAR-spring 2020 edition, examining technology adoption dynamics in mid-sized U.S. manufacturers. While no awards are explicitly listed, his scholarly contributions reflect a focus on bridging academic theory with practical business challenges.