Michael Pettiette

Dr. Michael Pettiette is a Senior Lecturer in the Department of General Business, Marketing and Supply Chain at the University of Houston-Downtown. With 20 years of industry experience, he has held executive roles as CEO of High Five Marketing Partners and VP/Director of Sales at CBS Radio, managing organizations of over 100 people. His teaching spans undergraduate and graduate levels, focusing on Marketing Management, Digital Marketing, Personal Selling, and Marketing Analytics.

• Educational Background
  • EdD in Organizational Change and Leadership from University of Southern California
  • Master of Global Management and MBA from Tulane University
  • BA in Communication from University of Houston

His research interests include Marketing Pedagogy, AI, Emoji in Marketing, and Marketing Organization Structure. Analysis of his publications reveals a focus on digital marketing strategies, consumer behavior in digital communication, and organizational design in marketing contexts.

Professional service highlights

• Chair of MDCOB Scholarship Committee (2021–2025)
• Faculty Advisor for American Marketing Association (2022–2025)
• Mentor in USC EdD Mentorship Program (2018–2025)

Industry contributions include founding Clever Cat Consulting (2022) and delivering executive leadership at CBS Radio (2016–2019) and MMA Global’s Marketing Organization Structure Think Tank.