Michael Mayr

Prof. Dr. Michael Mayr serves as a Professor at the Business School of Ingolstadt University of Applied Sciences (THI) since 2010, specializing in Internal Accounting, Controlling, and Logistics. He directed the Automotive & Mobility Management program from 2013 to 2024, bridging academic theory with industry practice.

His academic foundation includes:

• 1985-1990: Diplom-Kaufmann (Master's equivalent) in Business Management, University of Augsburg
• 1996: Doctorate (Dr. rer. pol.) in Production and Logistics, University of Augsburg

Research interests center on Accounting and Controlling systems within Logistics and Automotive sectors, informed by 15+ years of industry leadership at Sixt Group where he held roles including Chief Operating Manager, Head of Yield Management, and Managing Director. His work emphasizes practical applications of management principles in mobility ecosystems, with recent focus shifting toward integrated automotive business models following his 2024 conclusion of the Automotive & Mobility Management directorship.