معرفی
Michael Guolla is an Assistant Professor at the Telfer School of Management, University of Ottawa. He holds a Ph.D. in Business Administration (Marketing) from the University of Michigan and an Honours Business Administration degree from the Richard Ivey School of Business (University of Western Ontario). His research focuses on cross-functional quality management, integrated marketing communications, and customer satisfaction measurement. Dr. Guolla has authored influential textbooks including Advertising and Promotion: An Integrated Marketing Communications Perspective (2020), available in both English and French editions.
Education:
- Ph.D. in Business Administration (Marketing), University of Michigan (Ann Arbor)
- Honours Business Administration, Richard Ivey School of Business (University of Western Ontario)
Research emphasizes practical applications of marketing strategies, with a focus on linking advertising efforts to measurable business outcomes. His work bridges theoretical concepts with real-world marketing challenges, particularly in cross-functional organizational contexts.
Publications reflect a strong commitment to educational resources, with recent works focusing on integrated marketing frameworks and pedagogical tools for teaching marketing principles. No awards or grants are explicitly mentioned in the provided text.
No lab affiliations or team descriptions were found in the text. Advising activities and future research directions remain unspecified.
