Michael Frechette

Michael Frechette serves as Associate Professor of Marketing, Acting Chair of the Marketing Department, and Assistant Dean for Undergraduate Education & Student Experience at Sacred Heart University's Jack Welch College of Business & Technology. He joined the institution in 2016 after a decade of international professional experience.

Education:

• Ph.D. in International Business and Marketing, Saint Louis University (2012-2016)
• MBA, Tsinghua University, Beijing (2007-2009)
• B.S. in Psychology, University of Connecticut (1988-1992)

Research Focus: Dr. Frechette's work centers on collaborative consumption (e.g., Airbnb/Uber) and technology-mediated consumer behaviors, examining how digital platforms reshape peer-to-peer economic exchanges. His scholarship integrates international business perspectives with consumer psychology, particularly regarding satisfaction metrics in sharing economies and pandemic-era behavioral shifts.

Publication Trends: His eight research outputs (2016-2024) demonstrate an evolution from foundational sharing economy frameworks toward contemporary issues like AI in marketing (2024) and pandemic impacts on consumer well-being (2020-2023). Recurring themes include satisfaction measurement, financial strain effects, and identity dynamics in peer-to-peer contexts.

Awards:

• SHU Tenure and Promotion (2023)

Teaching & Mentoring: Dr. Frechette teaches Consumer Behavior, Marketing Management, Marketing Research, Digital Marketing, and Marketing Principles at undergraduate and graduate levels. Student testimonials highlight his global perspective from overseas work experience, real-world examples, and accessible teaching style that transforms complex concepts into practical understanding through interactive activities.

Professional Background: Prior to academia, he spent over ten years in China working in education and management training industries, preceded by corporate recruiting experience in the United States.