معرفی
Michael Behnke is a part-time Assistant Professor at the American University of Paris (AUP), teaching classes in brand & competitive strategy and advertising since 2014. His courses integrate theoretical frameworks with real-world case studies using Harvard Business School methods. A native German, he holds degrees from the Lippe School of Business Administration (Germany) and Oklahoma City University (USA).
His professional career spans over three decades in global brand strategy and operational marketing, working at top agencies like Ogilvy, Young & Rubicam, and Publicis across New York, São Paulo, Frankfurt, and Paris. Since 2005, he has led Belly Button Paris, a consultancy specializing in brand strategy for Fortune 500 clients such as Danone, Mercedes-Benz, and Siemens.
Behnke’s expertise focuses on bridging theoretical marketing principles with practical brand management, emphasizing cross-cultural strategy and operational execution. His advisory work spans FMCG, automotive, and industrial sectors, reflecting his hands-on industry experience.
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