معرفی
Melissa Markley is an Associate Professor in the Department of Marketing at DePaul University's College of Business. She holds a PhD in Marketing from the University of Alabama (2008), an MBA in Marketing from Bradley University (2000), an MA in Cognitive Psychology from Western Illinois University (1998), and a BS in Psychology from The George Washington University (1995).
- PhD, Marketing, University of Alabama (2008)
- MBA, Marketing, Bradley University (2000)
- MA, Cognitive Psychology, Western Illinois University (1998)
- BS, Psychology, The George Washington University (1995)
Her research focuses on consumer behavior dynamics, including self-efficacy in retail/service interactions, decision-making processes, goal orientation strategies, compulsive consumption patterns, and corporate social responsibility. She has coauthored articles published in journals like Journal of Marketing Education, Journal of Marketing Theory and Practice, and Psychology & Marketing. Melissa also brings industry expertise from her role as Senior Research Analyst at The Martec Group, Inc.
