معرفی
Dr. Melissa Bublitz is the Liz Kramer Professor of Social Innovation and Entrepreneurship and a Professor in the Departments of Civil Society & Community Studies and Consumer Science at the University of Wisconsin-Madison’s School of Human Ecology. Her work bridges consumer behavior, public policy, and well-being, with a focus on food access, health, sustainability, nonprofit marketing, and social innovation. She leads collaborative research teams that engage with community stakeholders to drive societal impact and grassroots change.
Dr. Bublitz holds a PhD in Management Science from the University of Wisconsin-Milwaukee, along with an MBA and a BBA in Marketing from the University of Wisconsin Oshkosh.
Her research interests span the intersection of consumer behavior, public policy, and well-being, with a focus on food access, health and wellness, sustainability, nonprofit marketing, and social innovation. She investigates how consumer choices and organizational strategies can promote equitable communities and sustainable practices, often through partnerships with nonprofits and grassroots initiatives.
Scientific Awards:
- 2022 Thomas C. Kinnear/Journal of Public Policy & Marketing Research Award
While specific grants and advising details are not detailed here, Dr. Bublitz is actively involved in mentoring students and leading research initiatives that emphasize collaborative, community-driven approaches to societal challenges.
Dr. Bublitz is part of the Transformative Consumer Research community and collaborates with interdisciplinary teams to design and implement projects that address pressing social issues through consumer and community-centered strategies.
