Mark Ward

Mark Ward serves as an Assistant Professor at the Dhillon School of Business, University of Lethbridge, with a Calgary campus affiliation since 2023. His academic home resides within the Policy & Strategy department, where he contributes to business education and research initiatives.

Dr. Ward's research focuses on corporate entrepreneurship, sales, and innovation, with strong alignment to social impact domains. His work intersects with the Institute for Consumer and Social Well-being (ICSW), exploring social marketing, social responsibility/sustainability, and not-for-profit marketing. This dual focus bridges traditional business strategy with societal well-being, emphasizing how organizations can drive positive change through entrepreneurial approaches.

Ward is deeply committed to communication excellence and professional development, evidenced by his 25-year involvement with Toastmasters International. He views communication mastery as essential for empowering individuals to 'find their voice' and serve their communities effectively. His teaching philosophy emphasizes practical application of business concepts to real-world challenges.

As an active member of the ICSW research team, Ward contributes to initiatives fostering consumer and social well-being through social change marketing and sustainable business practices. The institute's work connects academic research with nonprofit sector engagement, creating tangible community impact.

Dr. Ward strongly advocates for purpose-driven professional development, recommending Christensen's 'How Will You Measure Your Life?' to students. He emphasizes aligning career paths with personal values and societal contribution, framing business education as a vehicle for meaningful life design.