معرفی
Assoc. Prof. Dr. Mehmet GÖKERİK is an academic at Karabük University's Faculty of Management, Department of Business Administration. He holds a Doctorate in Business Administration from Karabük University (2019), a Master's in Production Management and Marketing from Selçuk University (2013), and a Bachelor's in Business Administration from Marmara University (2009). His research focuses on digital marketing strategies, marketing communications, consumer behavior analysis, and the impact of social media on brand relationships. He has published over 50 articles in peer-reviewed journals and presented at international conferences. His work includes studies on influencer marketing, guerrilla marketing, and sustainable marketing trends. He has advised multiple graduate students and currently serves as Director of Research and Application Center, Rector’s Advisor, and previously Head of Department at Karabük University.
Education:
- Doctorate in Business Administration, Karabük University (2015–2019)
- Master's in Production Management and Marketing, Selçuk University (2010–2013)
- Bachelor's in Business Administration, Marmara University (2005–2009)
Research Interests: His work explores the intersection of digital technologies and marketing, including social media influence on consumer decisions, brand equity dynamics in low-budget marketing strategies (e.g., guerrilla marketing), and ethical considerations in influencer marketing. He applies bibliometric tools to analyze academic trends in marketing disciplines.
Awards:
- Highly Commended Award, Emerald Publishing Limited (2019)
Advising & Grants: Advised 4 PhD and master's students. Active in academic leadership roles such as Director of Research and Application Center. His research project THE ROLE OF SOCIAL MEDIA IN INDIVIDUAL LEARNING EFFICENCY OF Y GENERATION was supported by institutional funding.
