معرفی
Dr. Hasan Aksoy is an Associate Professor at Gaziantep University, Faculty of Economics and Administrative Sciences, Department of International Trade and Logistics. He has held roles including Domestic Deputy Director of the Institute (2017-2020) and Domestic Head of Department (2014-present).
- PhD in Business Administration, Selçuk University (2011)
- MSc in Business Administration, Selçuk University (2004)
- BSc in Business Administration, Uludağ University (2000)
His research focuses on marketing strategies, consumer behavior, supply chain dynamics, and innovation in SMEs. He has extensively studied luxury consumption patterns, social media advertising effectiveness, and cluster-based competitive advantage.
Key article trends include: luxury brand psychology (2021-2023), innovation culture in SMEs (2016-2017), supply chain ethics (2017), and social media marketing (2021). No specific awards are mentioned.
Notable projects: Turquality® (2019), Gaziantep Innovation Survey (2015), Olive Pomace Market Research (2016), and Japan Market Marketing Strategy (2019). He has supervised 4 completed and 1 ongoing graduate theses.
