Małgorzata Bombol

Małgorzata Bombol is a Professor at the SGH Warsaw School of Economics, serving as Deputy Dean of the Doctoral School and Director of the Institute of Value Management within the Collegium of Business Administration. Her expertise centers on consumer behavior, digital consumption trends, and market dynamics of the Polish upper class. She advises international companies and consultancies, specializing in start-up market potential analysis and advanced market research methodologies.

Her research spans over 140 publications, covering topics like experience marketing, Web 3.0 impacts, sustainable consumption, and elite consumer behavior. She lectures at universities in Genoa, Munich, Porto, and Lisbon, and actively engages in media commentary on economic and social issues.

Research interests include digital transformation of consumer practices, leisure economics, and the socio-economic dimensions of Poland’s emerging upper class. Her work bridges theoretical frameworks with practical applications in marketing strategy and public policy.