معرفی
Maya Hoveskog is an Associate Professor in Innovation Management at the School of Business, Innovation and Sustainability at Halmstad University. She holds a position on the Board of the International Conference on New Business Models and is a key organizer of its doctoral workshops. Her research focuses on sustainability-oriented business model innovation, visualization tools for early-stage innovation, and teaching methodologies in higher education.
Her work bridges disciplines such as environmental studies, design, informatics, and humanities, emphasizing collaborative and interdisciplinary approaches. Notable projects include the LeaDS initiative exploring learning in digital societies and the REBEL project on smart living innovations. She has published extensively on topics like circular economy tools, nature-based learning, and servitization challenges in manufacturing.
Dr. Hoveskog’s articles often address practical applications of design thinking, co-creation frameworks, and stakeholder engagement in achieving sustainable business models. Her recent work highlights gaps in circular transition strategies, the role of digital tools in education, and resilient business model design through liminal spaces. She also contributes to educational frameworks fostering soft skills and sustainability awareness among students.
Her professional networks include collaborations with industry partners like Polestar and academic institutions globally. She serves as an editor for conference proceedings and advocates for evidence-based, impactful business model innovations aligning with UN sustainability goals.
