Max Croft

Max Croft is a Researcher in the Games and Interactive Media Program at the Nicholson School of Communication and Media, University of Central Florida. He holds an office in CMB 173P and can be reached at Max.Croft@ucf.edu or (407) 823-6100.

His career spans 27 years in the entertainment industry, including a decade in Los Angeles as Executive Producer/owner of Tamarind Theatre and Managing Director of Pacific Repertory Theatre Ensemble. He has produced over 75 plays, managed film projects, and led corporate branding initiatives for Westgate Resorts, encompassing radio station development and multimedia campaigns. His work in sports marketing included coordination of extreme beach sport championships and representation for Panasonic Formula One.

In recent years, Croft has focused on 3D and traditional animation for television and film, including projects like SHEENA (Columbia Television), EIGHT CRAZY NIGHTS (Columbia Pictures), and ILLUMINA GOLD (Tyndale House Publishers).

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