Mauro Rodríguez-Marín

Mauro Rodríguez-Marín serves as a Researcher at Tecnológico de Monterrey's Business School, Campus Guadalajara, leveraging 20+ years of corporate executive experience in supply chain and demand management at firms including Grupo PI MABE, Hershey's, and Kellogg's. His expertise bridges organizational strategy, industrial transformation, and data-driven business solutions across tourism, energy, and manufacturing sectors.

Educational credentials include:

• Bachelor of Actuary from Universidad de las Américas Puebla
• Master's Degree in Economics from Universidad Autónoma del Estado de México
• PhD in Economic Sciences from Universidad de Guadalajara
• PhD in Economic and Administrative Sciences (joint program with Universidad para la Cooperación Internacional)

His research integrates advanced analytics with business strategy, focusing on demand management optimization, tourism forecasting, and SME innovation diffusion. Recent work applies machine learning to pediatric diagnostics and digital entrepreneurship, reflecting his 2019 postdoctoral certification in Data Science (UTSA/Tec de Monterrey) and 2017 Yale University research stay on business forecasting.

Publication trends reveal strong emphasis on predictive modeling for Mexican economic sectors, combining traditional management theory with modern computational techniques. His 2021-2025 articles consistently address real-world applications in tourism demand, digital advertising, and SME operations using bibliometric and case-study methodologies.

Scientific recognition includes:

• Mexican Researcher Certification (Candidate status)

As an ODS (Sustainable Development Goal) contributor for Quality Education, Rodríguez-Marín co-designed Business Intelligence degree programs within Tec de Monterrey's Tec 21 educational model. His industry-academia nexus drives practical curriculum development while maintaining active research output.

Collaborative work occurs through interdisciplinary networks focused on innovation diffusion in Mexican enterprises, evidenced by co-author metrics across Mendeley and peer review platforms.