Matúš Benža

Matúš Benža serves as Assistant Professor, Dean of the Faculty of Theatre, and former Vice-Rector for International Affairs at the Academy of Performing Arts in Bratislava (VŠMU), where he has held leadership roles since 2019 including Head of the Department of Theatre Management.

His academic credentials include a Theatre Management degree from VŠMU's Faculty of Dramatic Arts (2008) and a Cultural Policy and Arts Management degree from City, University of London (2011), culminating in a 2016 dissertation on New Media in Theatre Marketing.

His research bridges theoretical and commercial applications in arts marketing, with emphasis on digital strategies for cultural institutions. Notable industry collaborations include campaign development for HEINEKEN Slovakia's award-winning non-alcoholic product line, demonstrating practical translation of academic expertise into market innovation.

Key recognition includes:

• HEINEKEN Commerce Awards (2019) for integrated marketing of Zlatý Bažant Radler 0.0%

Professional activities span thesis supervision at VŠMU, managerial roles at O2 Slovakia and HEINEKEN Slovakia, institutional partnerships with Slovak National Theatre/Bratislava Ballet, and translation work for the Slovak National Gallery, reflecting deep integration of academic and industry practice.